SEO stands for Search Engine Optimization. It’s a digital marketing strategy focused on improving a website’s visibility and ranking on search engine results pages (SERPs). The goal of SEO is to optimize various aspects of a website, such as content, keywords, links, and technical elements, to make it more appealing to search engines like Google, Bing, and Yahoo. By improving a website’s SEO, it becomes more likely to appear higher in search results when users search for relevant keywords or phrases. This increased visibility can lead to more organic (non-paid) traffic, better user engagement, and higher chances of converting visitors into customers. If you’re looking to enhance your website’s SEO, SS Marketing can provide tailored advice and strategies based on your specific needs.