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Struggling to choose a beautiful and free WordPress theme? We’ve done the research for you! This curated list features the most popular and high-performing free themes, ensuring a fast and visually stunning website for 2024.

We meticulously evaluated themes based on popularity, user reviews, and performance. Don’t waste time searching – get started building your dream website today!


Neve is a fantastic theme for those seeking a speedy website launch. With its beautiful, pre-designed starter sites, you can get your site up and running in just a few clicks. Developed by our team, Neve has become our most popular theme due to its rapid rise in popularity. It landed on the “popular” tab at shortly after release and remains there today.

Neve offers a modern, mobile-friendly design that loads quickly and efficiently. It boasts over 20 free starter sites, with even more available in the premium version. Unlike other themes with simple page templates, Neve encourages you to select a starter site immediately after installation. This makes Neve an excellent choice for building landing pages and avoiding a bland, default website look.

Surprisingly, the default theme from 2017, Twenty Seventeen, remains highly popular. It boasts the most positive reviews of any default theme, with many users giving it five stars.

This theme’s enduring appeal lies in its simplicity. It offers a clean presentation that allows for basic branding through the header image. Additionally, the typography is well-executed, making it suitable for both blogs (beginner and experienced) and business projects.

Astra is a popular WordPress theme known for its blazing-fast performance and flexible design. Unlike feature-laden themes, Astra starts minimal, allowing you to activate only the functionalities you need. This keeps your website lean and lightning-quick.

Astra’s true power lies in its deep integration with popular page builders like Elementor and Beaver Builder. It also seamlessly works with the Gutenberg editor. With a library of starter templates available for each builder, you can get a head start on your website design and customize it further with extensive color options and more. However, it’s important to note that the default theme itself has a basic design, and using a starter template is recommended for a more polished look.

My personal favorite theme, OceanWP, shares some characteristics with Astra. Both prioritize a minimalist approach and lightning-fast performance.

Just like Astra, OceanWP excels at letting you choose the features you need and then personalize every aspect of your site. This level of customization empowers you to create a truly unique online presence.

What sets OceanWP apart is its robust selection of e-commerce features. If you’re planning to build an online store, the seamless WooCommerce integration makes it an ideal choice. While the default design might seem basic, OceanWP’s strength lies in its customizability and powerful integrations, allowing you to craft a stunning website tailored to your specific needs.

OceanWP’s flexibility and e-commerce focus make it my go-to theme for versatile and powerful websites.

Hestia stands out for its clean, modern aesthetic and enduring popularity on This in-house developed theme boasts a simple yet powerful interface with full live customization capabilities.

Get started quickly with pre-built starter sites catering to various niches and styles. Hestia’s responsive design ensures your website looks great on any device, further enhanced by attractive elements and subtle parallax effects.

Seamless Page Builder Integration: Craft your website exactly how you envision it. Hestia works flawlessly with popular page builders like Elementor, Beaver Builder, Brizy, Divi Builder, and even the native WordPress block editor.

Versatility at its Finest: Whether you’re building a business website, showcasing an app, launching an online store, or promoting your agency, Hestia offers the flexibility to suit your needs.

Storefront is the official WooCommerce theme, offering a solid foundation for your online store. It prioritizes a clean and user-friendly design that works well with popular page builders for further customization.

A Key Advantage: Built for WooCommerce

Developed by the same team behind WooCommerce, Storefront boasts exceptional compatibility and functionality. You can expect a smooth user experience and can rely on WooCommerce’s expert support if needed.

Customization Considerations

While Storefront offers basic customization options, creating a child theme might be necessary for extensive design modifications.

GeneratePress shares a philosophy with Astra and OceanWP, providing a user-friendly interface with extensive customization controls. Dive deep and adjust typography settings, color schemes, layout options, post formats, and a variety of other design elements to create a website that perfectly reflects your vision. However, unlike its competitors, GeneratePress holds back some of its most powerful features for the premium version. The free version offers a solid foundation for customization, but it might not be as comprehensive as Astra or OceanWP. Additionally, the default design provided by GeneratePress might be considered more basic compared to the out-of-the-box options from other themes.

Boasting a consistently modern design with frequent updates, Sydney is no stranger to the top of the theme directory. It’s also a favorite of the Elementor page builder team, offering seamless integration for a drag-and-drop editing experience.

Sydney caters to a variety of needs with its responsive design, deep customization options within the WordPress customizer, and a library of Google Fonts. It even includes custom Elementor blocks to enhance your website’s functionality.

In short, Sydney is a versatile theme ideal for businesses, agencies, and professionals seeking a polished online presence. If you prioritize a sharp aesthetic and user-friendly editing, this theme might be your perfect match.

Standing out as the only theme here specifically designed for magazines and news websites, ColorMag caters to content-heavy platforms. If your site doesn’t publish frequent updates, this might not be the best fit.

However, ColorMag offers a variety of layouts and configurations, so finding one that suits your niche is easy. Packed with features, it integrates with WooCommerce for e-commerce, provides extensive color options, advanced typography, and over 15 widget areas for customization.

OnePress boasts a clean and contemporary aesthetic, built on the foundation of flat design. It excels in showcasing your content with well-balanced typography and ample use of whitespace.

Perfect for single-page websites: True to its name, OnePress prioritizes a captivating homepage as the heart of your online presence. Additional pages can be created, but the focus remains on a content-rich, impactful first impression.

Flexibility at your fingertips: OnePress delivers a fully responsive design, ensuring your website adapts seamlessly across all devices. You can further personalize your site with a variety of pre-designed content blocks, custom widgets, and in-depth customization options within the WordPress Customizer.

How to pick your ideal free WordPress theme?

Finding the ideal free WordPress theme for your website doesn’t have to be overwhelming. Here are some key factors to consider:

  • Website Purpose & Design Aesthetic: First, identify the purpose of your website. Are you creating a blog, portfolio, or online store? Each purpose has themes suited to its functionality. Then, think about the visual style you envision. Clean and modern? Bold and colorful? Browse themes that align with your desired aesthetic to ensure your website reflects your brand identity.

  • Functionality & Features: Consider the features crucial for your website’s success. Does it need a contact form, e-commerce capabilities, or social media integration? Make sure your chosen theme offers these functionalities or allows plugin integration to expand its features. Responsiveness, meaning your website looks great on all devices – desktops, tablets, and phones – is also a must-have in today’s mobile-first world.

  • Theme Performance & User Reviews: A well-coded theme ensures your website loads quickly and offers a smooth user experience. Look for themes with positive user reviews that mention good performance. You can also use online tools to test a theme’s demo version for speed and responsiveness before installing it on your website.

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